Highland House Announces a Licensing Agreement With Paul Burrell, English Lifestyle Expert and Former Personal Assistant to Diana, Princess of Wales Highland House announces a licensing agreement with the English lifestyle expert, former butler to the Royal Family of England and former personal assistant to the late Diana, Princess of Wales. In March 2007 at the High Point Market, Highland House will introduce its first furniture collection in collaboration with Burrell – Royal Manner: The English Country House. This new collection will include approximately 60 pieces of upholstery plus wood and occasional accent furniture that evoke the relaxed elegance indigenous to English country houses.
“No country seems to intrigue Americans more than Great Britain, and there’s no style of decorating more popular or more often emulated than timeless, classic British style,” says Tom Staats, president of Highland House. “We’re fortunate to collaborate with someone who brings with him 21 years in service to the English Royal Family and exposure to a wealth of expertise in all aspects of fine English lifestyles. Paul is an ideal consultant who brings with him a unique platform around which to create and market a collection of elegant-yet-relaxed country English furniture. This will be an ideal fit within our already well-established European Excursions marketing strategy.”
Burrell was the trusted personal assistant to Princess Diana in the five years prior to her death, and it was Paul Burrell that Diana famously referred to as “my rock.” Prior to serving as Princess Diana’s personal assistant and confidante rose from member of the Royal Household staff to personal attendant to the Queen and then butler to the Prince and Princess of Wales.
To most Americans, the terms “butler” and “Royal service” are something one hears about and sees in movies. A position in “Royal service” carries great prestige. In the case of Paul Burrell, the term “butler” could have been equated with something more akin to chief of staff or director of the Royal Household, because such jobs are entrusted to someone with only the highest level of manners, expertise, great moral standards and discretion. Unlike professional corporate employees, some staff members have a share of nearly every aspect of personal and home life of their prominent employers.
In November 1997, Burrell was decorated by the Queen of England with the Royal Victorian Medal at an investiture at Buckingham Palace. Burrell has written three books, the first in 1999, a book on etiquette and entertaining, In the Royal Manner: Expert Advice on Etiquette and Entertaining from the former butler to Diana, Princess of Wales. His autobiography, A Royal Duty, was a New York Times bestseller in 2003. In the fall of 2006, Burrell published his latest book, which is about his relationship with the late princess, The Way We Were: Remembering Diana.
For more than 50 years, the Highland House name has been synonymous with fine, classic, traditional upholstery and case goods. Highland House, headquartered in Hickory, NC, is a wholly owned subsidiary of Century Furniture Industries.