Eating ice cream may never be the same. Movenpick, a Swiss ice cream manufacturer enlisted the help of designer Claudio Colucci. Claudio’s objective was to create a chair that would enhance a person’s experience while eating ice cream. The final result is called the “Ice Lounge” that you see in the picture. Ice Lounge is a unique “hideaway” where you can escape the fast pace of your life, and enjoy some ice cream.