EOOS is well versed when it comes to interior design concepts and bringing them to reality. For A1 Mobilkom Austria’s leading mobile phone provider the creation was a combination of technology, innovative thinking, and cutting edge aesthetics. When entering the customer passes through a “fog facade” that produces various scenarios of transcendence according to the time of day. Once inside the store, people stroll among LCD tables. Each customer receives a “ghost mobile” crystalline body to represent a mobile phone. By just placing it on various surfaces visitors can make purchases by loading the real and virtual products into the transparent object – and pick up their items at the checkout counter. A “future ramp” where “future cubes” displaying upcoming products as holographs takes customers to a metallic wing from which they approach the monolithic white bar and lounge area.